Description

In Kenya, like many parts of the world, Generation Z is navigating a challenging job market. Often viewed as inexperienced and disconnected, we young people face stereotypes that can cloud the perceptions of hiring managers. However, it’s important to recognize that the difficulties we encounter are not solely the result of our own shortcomings. Recent surveys indicate that many employers in Kenya share the sentiment that Gen Z workers lack the necessary professional skills. For instance, a study by the Kenya Institute for Public Policy Research and Analysis (KIPPRA) found that 62% of employers feel that recent graduates are unprepared for the workforce. This perception can lead to a vicious cycle, where hiring managers dismiss the young applicants without acknowledging the systemic issues at play. The Economic Landscape The job market in Kenya is fiercely competitive, with an estimated over 50,000 graduates entering the job market annually, yet only about 20% manage to secure employment within a year of graduation. This discrepancy highlights a significant gap between education and employment opportunities. Many entry-level positions require prior experience, which fresh graduates often lack. Moreover, the economic pressures in Kenya are mounting. The cost of living has risen sharply, particularly in urban areas like Nairobi. According to the Kenya National Bureau of Statistics (KNBS), the cost of basic commodities has increased by over 30% in the past year, making it increasingly difficult for young people to afford living independently on entry-level salaries, which often average around KES 40,000 ($300) and below per month. Changing Dynamics of Employment With the rise of technology, many employers are turning to digital solutions and automation, reducing the number of available entry-level jobs. A report from the McKinsey Global Institute noted that up to 1.5 million jobs could be displaced by automation by 2030, further complicating the landscape for Gen Z job seekers. Additionally, many companies are investing in training their existing workforce instead of hiring new talent. This trend not only limits opportunities for fresh graduates but also creates an environment where experience is prioritized over potential. Navigating Job Applications For many Gen Z’s, the job application process is fraught with challenges. They often report a lack of feedback from employers, which can be frustrating and demotivating. A survey by the Institute of Human Resource Management (IHRM) found that nearly 70% of applicants receive no response after submitting applications, exacerbating feelings of unprofessionalism on both sides. Furthermore, the impact of economic challenges and the COVID-19 pandemic has left many young Kenyans feeling uncertain about their financial futures. According to a study by the Financial Sector Deepening (FSD) Kenya, only 37% of young adults exhibit a good understanding of financial concepts, which is crucial for navigating today’s economic landscape. Embracing Digital Marketing Despite these challenges, Generation Z brings valuable skills to the table, particularly in digital marketing and social media engagement. Growing up in a digital age, they possess an innate ability to connect with younger audiences—a key demographic for many businesses. As companies increasingly shift towards online marketing strategies, the expertise of Gen Z in platforms like Instagram, TikTok, and Facebook becomes invaluable. This demographic understands how to craft messages that resonate with their peers, turning perceived frivolities into effective marketing tools. Conclusion: A Call for Understanding While it may be easy for older generations to dismiss the capabilities of Gen Z, it’s essential to recognize their potential. Employers need to invest in developing the skills of young talent rather than perpetuating stereotypes. By fostering a more inclusive hiring process and providing mentorship opportunities, businesses can not only help Generation Z thrive but also secure a sustainable future for themselves. Embracing the fresh perspectives and digital savvy of this generation is not just beneficial for job seekers; it’s crucial for the success of the Kenyan economy moving forward. Generation Z represents the future of work in Kenya, and it’s time for employers to invest in their growth, ultimately benefiting everyone involved. By Isaac Oketch